That is daring, but this approach has brought many people into contact with part of her book and they got a first impression. Almost like leafing through a book in a bookstore, but now at home. Companies (and authors) are often afraid that they will 'give everything away' in their content if they share a lot. But that fear is rarely justified. Certainly in the case of a non-fiction book you can safely give away 'everything'. Nobody sees everything or goes looking for the entire book in the form of free blogs and posts on social media. By sharing the content Whatsapp Number List extensively, you help the marketing of your book. With these sales figures, Elke Wiss has shown how well this approach works. Inspiration and lessons from extraordinary content So what makes content extraordinary? Sometimes that is your budget and/or access to special content and resources. But if you don't have one, look. Which tactics you can use that others do not yet use. What is the missing statistic in your industry? Do you dare to share all the knowledge in-house completely publicly? Can you come up with something of your own and apply it very consistently? Whether they are inhakers or a specific format that is still little used. And do you dare to persevere if it does not immediately yield the intended success? Because sometimes the impact only arises when you have made and published a lot and people start to see it in its entirety.