But the truth is... It is not the Email Subject email list Line which gets most people to open your emails. That is right - outstanding email subject lines are a MYTH. Now what I am about to tell you is not my opinion. It is FACT. Fact, based on my four years research sending email list for hundreds of clients in thousands of campaigns. I only want facts.
Not some so called expert who may email list have read advertising books and articles. Now before you go all uppity at me I am not saying Subject Lines are redundant. Most of the email list experts are telling you about subject lines used in print media headlines. Emails are different. I am talking about "Email Subject Lines." Over the year email list s I have studied and written many different styles of email subject lines for myself and my clients.
I know there are many different ways to coerce and persuade email list the recipient to open your email. Gees, even I know certain email subject lines I have written have achieved higher open rates than others. Mostly though, open rates remain email list the same in most email campaigns except in ONE particular situation. I will let you email list know what that situation is later.